Adaptability of product packaging design

Packaging can promote the sale of goods, the so-called goods to sell a skin. Therefore, well-known companies, especially those that produce products related to people's lives, such as food, beverage, and cosmetics, are all very concerned about packaging. However, packaging is not a panacea. It really attracts consumers and it really depends on the quality of products.

Some low-quality goods that are not of good quality may be popular for a while because of their exquisite packaging, but the product life cycle must be very short. Of course, good quality goods are not desirable because of poor packaging and low sales. The proper packaging is consistent with the grade of the product, that is, the ratio of the packaging to the total cost of the goods is appropriate.

Many packaging companies report that the Chinese packaging users are too demanding. A shampoo label must be printed in 8 colors. An ice cream bag should be printed in 9 colors. It is really excessive. It makes sense to think about it.

Chinese packaging has always been deeply influenced by Japan, and there is a big difference in packaging design from Europe and the United States. Packaging design in Europe and the United States tends to be larger in color and more important in visual impact, while Japanese packaging is more nuanced. A box of cigarettes will actually have a pattern stamped on the inner foil, which is obviously excessive and useless.

This point can be seen from the printing methods in China. Europe and the United States have used flexographic and offset printing in large quantities, while Japan and China have used gravure printing in large quantities. In terms of fineness, the flexographic version is still not comparable to the gravure version, but it should be sufficient for general merchandise packaging.

China should formulate guidance documents for packaging, telling consumers and manufacturers what kind of packaging is appropriate for what kind of goods, or how excessive packaging should be defined.


Reprinted from: Shenzhen Graphic Design Network